Users will soon have a updated setting that enables them to reduce the amount of AI-created content appearing in their timelines. This move comes as the service announced that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development coincides with a rise in content created by AI, driven by new AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A considerable share of this content is considered “AI slop”, a term for inferior, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 mn media items are submitted to the platform each day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the amount of AI-generated videos they see by accessing the “manage topic” feature in the application and choosing AI-made media. Other topics that are already be modified under the setting cover news, fashion, beauty, and dance.
AI Disclosure Rules
Its rules oblige users to tag convincing AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This action is designed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for experts and groups to produce educational content about responsible artificial intelligence. This program will support non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has supported its content review process, following controversy over proposals to lay off a large number of content moderators in Britain. The company is planning to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive explained that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. The platform stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
